Insurance Marketing Ideas

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andrew — Thu, 08 Sep 2011 19:03:13 +0000

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about us

andrew — Mon, 29 Nov 2010 20:22:24 +0000

Hi, my name is Rick and I’m an insurance agent and have been in the financial services selling business since 1980. I’ve been a Vice President with both Drexel Burnham and Merrill Lynch. For the last decade I’ve been out on my own, like you.

I’m also known in the industry as “The Prospecting Broker”, providing marketing ideas to agents and brokers since 1998.

I’ve been an insurance agent since the mid 80′s and know exactly what you are going through building your insurance business. I know because I’ve rebuilt my business several times.

You see as I’ve progressed through my career I’ve been promoted, taken marketing management and sales management positions that required no selling and even fulfilled my passion of being a trade at a hedge fund only to find my self, for one reason or another back at the beginning again. The beginning of rebuilding my book of clients. Looking for that ONE insurance marketing idea that will quickly promote ME back to that level of financial success I am used to.

So I can totally relate to you and your struggles, trials and tribulations. I understand exactly what you are going through.

Over the years I have, out of NECESSITY, had to develop new and innovative insurance marketing ideas that would bring me new prospects.

Since 1998 I’ve worked with other agents and brokers helping to bring them marketing ideas that work. Every idea that I bring to these brokers, I used myself to keep my business going and to make sure that what I bring to YOU works.

There are far to many “marketing GURU’s” out there who make stuff up and then sell it to you as gospel. Please don’t ever call me a GURU, I’m just a hard working broker, like you, who puts in 50-60 hours a week working to help clients, agents and brokers get what they want. More money.

On this site you will find two different types of insurance marketing strategies: Off-line ideas, the traditional ideas the I and thousands of others have used to to build their business. Mailers, seminars, cold calling, and referrals. You’ll also find a new and very exciting method of bringing you BUYERS and INVESTORS, notice I did not say PROSPECTS. You see this new method brings your people who have their wallets OPEN. This new method is called Online Local Marketing and I’m so excited about this, that I’m spending more time devoted to this and perfecting it than I am anything else.

You’ll want to learn more about both of these, you can do so by clicking on any of the Online and Off-line buttons and links on this site or start by clicking on one below.

Good selling to you,

Rick. The Prospecting Broker!

By the way, on the right side in the navigation bar, is an offer for FREE Insurance Marketing tips. Take advantage of me and subscribe to it, you’ll be glad you did.

Marketing Ideas That Works

andrew — Mon, 08 Nov 2010 16:07:37 +0000

Does your Insurance agency have a stream of NEW local insurance clients calling you?

Insurance Marketing Idea brings you the big marketing ideas that can take your insurance selling to a new level, by targeting insurance buyers and bring to you actual BUYERS.

“Are the Yellow Pages, Seminars, and
Newspapers Ads ALL FAILING YOU?”

I know that they have failed me over the years.

The Yellow Pages is history! EVEN THEY KNOW IT. Right now the Yellow Pages is selling online marketing services in place of YELLOW PAGE ADS. Why? Because businesses like you don’t believe in the Yellow Pages any more. They are not working!

Traditionally, the Yellow Pages GORGED you for a a decent position. $500 to $2500 a month or more. What a bargin, huh.

Now things are CHANGING!

Thousands of clients are online, EVERYDAY, searching for Insurance, investments, annuities, 401K rollovers and more. And If Your Agency Is Not Positioned On The First Page Of Results, You’re Screwed! (and that’s not your only problem)

If your agency is not listed on the first page of Google or Yahoo in your area, then you’re missing business. Just like you did when you had that tiny yellow page ad that no one responded to!

But when your Agency is configured properly, you’ll get first page locations and it costs you next to nothing!! (unless you let the Yellow Pages do it for you. Hold on to your wallet if you let them do anything for you!)

Here’s a scary fact for those of you not online and not on top:

97% of all consumers shop online
locally before they buy or invest!
WILL THEY SEE YOU!

So what are you supposed to do about this???

“Our Local Marketing Program for
Insurance Agents and Financial Professionals will
GET YOU NEW INSURANCE CLIENTS!”

With our Proven Local Insurance Marketing System:

We create for YOU a new custom website designed to bring in leads and compliance safe!
We create for you multiple lead capture forms to bring in the clients
Create a custom WEB commercial to put on your sites, YouTube and other video sites.
We build multiple Mini-site for Key Phrases in you area of expertise designed to promote you!
We will list you in major search engines and on-line directories so you’ll rank better each day!
Get your ranked well in Google Places!
We work with you EVERY month to keep you on top!
All the above and more!

Why Hire US to do your Online Marketing?

It’s simple, I;m a practicing agent just like you! For the last 12 years I’ve been helping agents and brokers build there agencies by providing them with GREAT insurance marketing ideas! Now in addition to OFF-line marketing, I taking agents to a NEW LEVEL of ON-line marketing that can not fail!

(To learn more about who I am please click here.)

Listen: ALL good marketing plans start with a call to action. Here’s your call. Go to our contact page, fill in the contact form with your name, address and town, tell us what kind of business you do, and give us your phone number and a good contact TIME and we will call you and discuss what we do and how it can help you!

Good selling to you,

Rick. The Prospecting Broker!

Click Here to contact us!

Contact

andrew — Mon, 08 Nov 2010 16:06:09 +0000

Questions?

Please fill this form out and send submit it.

Please include a phone number so we can call you.

Also, please tell us a little about your agency and the type of business you do.

If you would like to call us, call 941-927-1807. Leave us a message if you get voice mail. We do return calls but it is important to tell us what you are calling about. Thanks!!

[contact-form]

Insurance Billboards

andrew — Mon, 08 Nov 2010 15:59:42 +0000

Is you website like a billboard in the desert?

Yes, you have a beautiful website. Optimized for insurance marketing and that other jazz that all the SEO techies have told you to do, BUT no one is visiting it.

That’s because with all the work you have done, your site is not set up for the key phrase of BUYERS.

You’ve got a beautiful billboard in the middle of an empty desert.

You see buyers have a certain pattern to how they search the internet. Until you market to that pattern, you will not be successful with on-line marketing.

We work not to optimize your site but to create for you marketing sites the put you where the buyers are.

What would you rather have, 1000 lookers or 10 buyers.

I don’t know about you but when doing the seminar dinner bit, I can’t tell you how many people I bought a meal for who didn’t even say thank you let alone invest with me.

No, I’m only talking now to buyers. All others can go to another agent.

By investing in our Local Marketing program, that’s what you will get. Less volume and more buyers.

Call us to find out more about how we can bring you buyers.

Insurance Marketing Idea, Free Reports

andrew — Fri, 05 Nov 2010 18:28:37 +0000

The simplest way to generate prospect is to create a report on a timely topic and then let people know that they can get a copy for free.

In today’s times and troubles, the majority of people want “SAFE” money. For that safe money they are willing to take stupid low interest rates on there CD’s.

Create a FREE report “Safe Certificate of Deposit Alternative, EARN 3.5%”.

Next create and ad or a post card to promote the report.

If it’s a post card, get yourself a mailing list of CD buyers. Try to narrow your list population to those age 50 or older. Mail out the postcards, fill the requests for free reports and then set up an appointment.

If you want to try an ad in a newspaper, then create your ad. Make sure it’s bold and has a headline. Ask your newspaper for help in creating the ad. Place the add on Mondays in the section of your paper were most of the CD ads are place.

Good luck and good selling!

Looking for more ideas, try The Prospecting Broker.com

On-Line Marketing

andrew — Fri, 05 Nov 2010 16:47:55 +0000

Online Insurance Marketing Ideas are really exciting. Give me a few minutes to tell you why.

Think about this: In the USA 85% of the population is “OnLine”. They are connected to or have access to a connection to the internet.

92% of those people do one thing before they make any major investment or purchase, they do some sort of research “ON-Line” before they do anything.

That means that “John Jones” who wants to rollover his 401K from his previous position goes “On-Line” and types in this search: “401k rollover” with the purpose of doing some sort of research on rolling over a 401K. He is looking for HELP!

NOW here is the question you need to ask yourself, if the “John Jones” in your area went “On-line” , typed in “401K” and then saw your name in the “Organic” search results, would they call you for help? He would as long as you make it easy for him!

That is exactly what we do with “On-Line” insurance marketing ideas. WE make you more visible, so MORE people in YOUR AREA know about YOU and CALL YOU.

Now understand something, I’ve made this sound more simpler than it is. This requires the uses of many different tactics all designed to make you more visible. An Internet Friendly Agent!

OK, so you get the point, now what can you expect from this type of insurance marketing?

First let me be honest with you, you will NOT get a flood of calls. In fact you will be happy if you get a hand full of calls each week. BUT, these people will be buyers NOT lookers. That’s the difference. With traditional marketing 5% conversion is great! With this type of On-Line marketing you might see as high as 50% conversion.

When someone “On-line” researches on of the topics we optimize you for, they are doing so because they have MONEY to either invest or rollover or have inherited and so on.

Our On-Line Marketing Program works this way:

We create for you, based on the type of business you do, an on-line marketing
program to make sure your name is front and center for prospective clients in
your area.

This is a monthly program and runs between $200 and $500 per month depending
on how many insurance and investment terms you want to be know in in your area.

This is not Pay Per Click advertising, the results from this program places YOU
in favorable positions in the ORGANIC search results section of any search, getting
you FREE traffic to mini-sites we create for you. These mini-sites act as BILLBOARDS
for your services and generate phone calls or emails to you.

Off-Line Marketing

andrew — Fri, 05 Nov 2010 15:57:25 +0000

Off-line insurance marketing ideas refer to the traditional way we have prospected for new business:

Mailings
Seminars
Newspaper ads
Referrals
Workshops

Through our program, “The Prospecting Broker” we have put together in one easy to navigate website, dozens of insurance marketing ideas that work. ALL TESTED by us!

You can login, and view and use these marketing ideas to stimulate prospects to call you.

Keeping a steady flow of NEW PROSPECTS is the key for any successful business, but in the insurance marketing business it is paramount!

“The Prospecting Broker” is a simple, easy to use subscription service. You pay a monthly fee to access the site and you can be a member for as long as you wish.

Visit “The Prospecting Broker” to learn more.

About

andrew — Thu, 04 Nov 2010 18:24:12 +0000

We are all about making you and your marketing FINDABLE.

Since 1998, with off-line marketing ideas we’ve been helping brokers and agents be found by investors.

Through our “The Prospecting Broker” series we helped thousands of agents build a better business and LIFE for themselves and there family.

The ideas presented in our programs have ALL be used by us for our own retail business.

Now through Insurance Marketing Idea, we bring to you the VERY BEST of on-line marketing.

On-line marketing that we have used for our selves and others (NYMunicipalBonds.com).

The JLR Group LLC
2100 Constitution Blvd
Sarasota, FL 34231

****Insurance Marketing Ideas****